How better understanding of video (content and creative) metadata will unlock scaled and more private audience targeting
The Content Comprehension Blog
Learn about the use of Artificial Intelligence and Computer Vision to maximize the the value of content across your business.
Publishers now own audience creation, but how can they effectively protect their audience insights and the privacy of their users?
With AI-based technology, classifying creative creates richer audience targeting and better measurement
Enabling Data Science Teams: high-fidelity classification of content & creative to amplify signal data without cookies
Restoring data signal to audience-based analysis using contextual classification - without relying on PII
In the cookie-less environment, total content comprehension fuels audience monetization while assuring user privacy for both sellers and buyers
The increasing challenge of finding specific events and activities within videos…and why figuring this out unlocks a myriad of opportunities.
Effectively extracting the wisdom fro video content will disrupt the status quo and unlock unprecedented value for a myriad of industries.
Media owners: transition from being “data-poor” to “data-rich” with video, text, and image content classification
A common contextual classification taxonomy across publishers’ inventory will help media owners control pricing and become more strategic partners to...
Computer vision (CV) enables computers to “see” images much as humans do, with the ability to decipher rich details like mood and emotional responses.